New Zealand has made it to most popular European music event in the world – in the form of wine.
Invivo Wines has announced it is the official wine of Eurovision 2017, a singing contest to be held over three days in the Ukraine.
This marks New Zealand’s first involvement with the event, which attracts more than 200 million people.
Since the competition began in 1956, New Zealand has never been invited to take part. Australia was granted permission to enter in 2015.
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Invivo co-founder Tim Lightbourne said: “We’re the ideal wine to go with crazy hair, outrageous dresses, way too many wind machines and more white suits than should be legal without a prescription.”
In the past, Eurovision’s stage has been graced by the likes of ABBA, Celine Dion and Bucks Fizz.
Invivo was New Zealand’s first equity crowdfunded winery, before teaming up with British talk show host Graham Norton to make wine, and later Paul Henry to make his own pinot noir.