A summer of concerts has bolstered Auckland’s economy with millions of dollars spent by music lovers visiting the city.
The huge line-up included pop star Justin Bieber, rock legends Guns N’ Roses, Bruce Spingsteen and Coldplay, and three concerts by best-selling artist Adele.
Adele’s sell out shows attracted more than 300,000 fans to Auckland’s Mount Smart Stadium.
Independent research commissioned by Regional Facilities Auckland (RFA) shows the seven concert line-up brought more than 126,000 people from outside of Auckland and boosted the city’s economy by $37.7 million.
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Auckland Mayor, Phil Goff, said large-scale touring concerts are valuable contributors to Auckland’s visitor economy and play an important role in the city’s economic growth.
“The flow-on effect for the accommodation, transport, hospitality and tourism attraction sectors is significant. Over the past five years stadium concerts have generated more than $100 million in visitor spend,” he said.
The RFA has invested $11.2 million in upgrading facilities at Mt Smart and Western Springs stadiums over the past two years.